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Ava - A "Digital Human"

Autodesk recently unveiled its virtual agent, Ava. Ava is a "digital human" who can answer customers' questions, direct them to content and help them check out, as well as respond interactively to emotional signals from those users. According to Entrepreneur, "more and more retailers and businesses will be using conversational chatbots and virtual agents to solve customer service issues without having to pass users off to a real-life staffer in 2019". The use of AI becomes entwined with the world of voice technology and becomes another avenue for respectful marketing. But - there are many options, and we at Uproar remind our less affluent clients that the weekly paper insert delivered to endless mailboxes, is holding its own. It is a marvelous time and we look forward to the last year of this decade with awe.

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