Paul Isakson, a Creative/Strategy Director, advocates that the “product is the marketing”. While he said it in 2008, the statement is timeless. Because, in this day and age of vast analytical data about what is best for the campaign and its deliverance, it still boils down to the product living up to the hype. Hasn’t […]
Caught in the frenzy of the office bracket standing, our team began to share the demands of endless predictive analytics. Very much like basketball bracket picks, a marketing campaign does better if all the “stats” have been analyzed, making the outcome predictable. Our team all agreed; there in lies the challenge. There is a lot […]
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