Paul Isakson, a Creative/Strategy Director, advocates that the "product is the marketing". While he said it in 2008, the statement is timeless. Because, in this day and age of vast analytical data about what is best for the campaign and its deliverance, it still boils down to the product living up to the hype. Hasn't it always? April showers bring May flowers and we can back that up with loads of analytical data.
April Showers - of course!
By uproar on 2015/03/31