A new year! We did a quick review of the last twenty years and, as much as things have changed, they have stayed the same. Nothing about working hard has been made easier. We probably work twice as hard as we did before the advent of today’s technology simply because there is more to learn, […]

There really is no greater marketer than Santa Claus. It is incredible how his campaign stands the test of time and then some. He sticks to the basics. He knows his customers – whether they are good or bad, even if they have been sleeping. He knows individual needs and rewards good behavior. A lot […]