Market analysis is a tool companies use in order to better understand the environment in which they operate. It is one of the main steps in the development of a marketing plan. Our market analyses include a comparative approach to competition and internal operations.
Strategic planning answers the questions, “Where are we now?”, “Where should we go?”, and “How do we get there?” Media/marketing strategic planning is essentially the “How do we get there?” The strategy revolves around a time and monetary budget and expected outcome. It is a plan that demonstrates the integration of multiple media genre. We firmly believe in a plan that is dedicated to a budget and timeline.
product & brand identification
Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers.” The brand allows the product to be differentiated from others and serves as an indicator of quality to consumers. We expertly tell the brand story methodically and consistently.
web & social media design, implementation, maintenance & integration
Our expertise is in web design, email marketing, SEO & social media as well as management of it all. Social media marketing refers to the process of gaining website traffic or attention through social media sites. The integration and maintenance of these media is not easy. It is ever changing and to be successful, demands someone with experience and marketing knowledge. This genre is alive and it must be treated as such.
Successful branding includes a creative statement as well as timely campaigns. Creative packages come in all sizes from a logo to stationery package, press kit, banners, signs, brochures, fliers, social media design, web design, trade show material and sales packages. Style guides are an integral part of a creative package. We do all of the above.
public relations planning & implementation
PR is the practice of managing the flow of information between an organization and the public. Public relations may include an organization gaining exposure to their audiences using topics of public interest and news items. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication in the form of newsletters. While press releases can be on an “as needed” basis, a public relations planning is usually included as a part of the whole marketing strategy. We can do the whole process of public relations or simply serve as the releasing agent for the organization’s message.
advertising campaigns with media procurement & placement
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. Campaigns are usually based on time sequences and include creative design and messaging. The campaign is also closely watched for analytical data that is used to measure outcome.
trade & event planning
A trade show or expedition is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. We do the sales kits, the brochures, the displays, the videos, the giveaways and the press leading up to the event.