boy reading

We recognize the Winter Solstice. It is the darkest and shortest day of the year – December 21. And, this year, it falls on a Wednesday. Coincidentally, it is also Flashlight Day – which makes sense. But the magic of the season is the fact that the same guy who invented the flashlight also had […]


You’ve read the stats, you have debated with friends on strategy, you wonder “why” and “how can they”, you have cheered and shaken your head – welcome to College Football 2016! With Fall, Uproar becomes a battle ground of favorite college football teams and lines are drawn in the sand – to say we are […]

Tax Time

Yes – tax time! A “get real” time! Each person on our team is evaluated in January and is encouraged to express what we could do better. During February and March, we chew and digest the input. Aside from new desks, the course is hardly changed. Intensity has become the buddy of analytics as it […]

Earth Day is always a gentle reminder of the simple things we as companies can do to bring attention to the many efforts of conservation and environmentalism. Examples of the effort on behalf of corporate American are many: for instance, “Land’s End promises to donate $4.50 to the Save Our Monarchs Foundation for every monarch […]

spring ahead

One sure indicator that spring is close at hand is the U of M Stamps School of Art & Design Portfolio Expo. This year the expo was on Thursday, February 5th. The affair is an informal opportunity for us to see what is in the mix as far as design, and those who hope to […]

pumpkin party

Attention: voting for 2015 is now closed. View our album of pumpkin contest entries, then vote for your favorite! 1 View Full Size Image 2 View Full Size Image 3 View Full Size Image 4 View Full Size Image 5 View Full Size Image 6 View Full Size Image 7 View Full Size Image 8 […]


This is a crazy, wonderful month. 2nd month of summer and that means outdoor everything. Simple enough – big celebrations for our country’s birthday too. Funny, July 4th was actually the day that the final draft of the wording of the Declaration of Independence was submitted to the Continental Congress in 1776. The original copy […]

National Tooth Fairy Day

To many of us, August is really the last hooray of summer and the explosion of powerful back to school campaigns in all shapes and sizes. However, it is also the host month of National Tooth Fairy Day or August 22.


Caught in the frenzy of the office bracket standing, our team began to share the demands of endless predictive analytics. Very much like basketball bracket picks, a marketing campaign does better if all the “stats” have been analyzed, making the outcome predictable. Our team all agreed; there in lies the challenge. There is a lot […]